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// Press kit
For journalists, listicle authors, podcast hosts.
Authority operates The Shortlist Method (productized GEO audit + retainer for B2B SaaS) and publishes The Shortlist Index (weekly public AI citation rankings). Below is everything you need to write about, cite, or interview Authority.
Direct contact: ivar@authority.as · Same-day response.
// At a glance
- Company
- Authority AS (Norwegian Aksjeselskap)
- Founder
- Ivar — Arendal, Norway
- Service
- Generative Engine Optimization for B2B SaaS, $1–10M ARR
- Pricing
- $1,490 audit · $2,490–$6,490/mo retainer
- Engines tracked
- ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews
- Public benchmark
- The Shortlist Index — weekly, free, methodology-transparent
- Audits to date
- 40+
- Funding
- Bootstrapped, no investors
// Story angles
Five story angles you can write about Authority.
- 01
The first public, weekly, reproducible AI citation ranking
Most AI visibility tools (Profound, Peec, Athena) keep their data behind logins. The Shortlist Index publishes the data weekly, names the brands, exposes the methodology, and lets anyone reproduce the scores by running the same prompts.
- 02
Solo + AI tooling beats the 20-person agency
Authority is one person + AI tooling delivering at boutique-agency scope and 30–60% lower price. The pitch isn't 'cheap' — it's that productization removes overhead the buyer was paying for anyway.
- 03
GEO is now an own-able category, not an SEO add-on
AI search behavior is a true behavior shift. SEO retainers that include 'GEO' as a checkbox are not delivering on it. There's an open lane for category-specific service providers.
- 04
B2B SaaS is being silently re-shortlisted by AI engines
ChatGPT and Perplexity are influencing 20–50% of buyer journeys silently — visible in pipeline shifts but not Google Analytics. Companies don't know what's eating their pipeline because attribution doesn't catch it.
- 05
Norwegian founder targeting English-speaking markets
Bootstrapped Norwegian solo operator selling to US/UK/AU/Nordic SaaS. Tech infrastructure built solo with AI tooling for under 50,000 NOK total capital.
// Quotable data
Numbers you can quote and cite.
73%
of B2B buyers use AI engines during software research
— Gartner, 2025
206%
growth in ChatGPT outbound referral traffic, Jan 2025 → Jan 2026
— Similarweb
2×
better conversion rate from AI-referred traffic vs Google organic
— MediaPost, 2026
~75/100
highest CRM Shortlist Score in May 2026 (HubSpot)
— Authority Shortlist Index
~$5–15k
typical price range for standalone GEO audits
— WebFX, RevvGrowth, 2026
3–6 months
typical time to move citation rate +15 points
— Authority audit data, 40+ runs
Need a custom data pull from the Shortlist Index for your story? Email me — I'll pull category-level breakdowns, WoW deltas, or movers within ~24 hours.
// Founder bio
Ivar
Founder of Authority. Marketing-led background: head of marketing at 8 companies (B2B SaaS, e-commerce, services), founder of one marketing agency and one AI consultancy before building Authority. Operates Authority solo from Arendal, Norway.
For interviews, podcast appearances, or quote requests: ivar@authority.as
// Brand assets
Logo, photo, color palette.
- Wordmark: "Authority." — Inter Tight 700, period rendered in Citation Green (#00B86B)
- Founder photo: /founder.png (1990×2536 PNG)
- Colors: Ink #0A0A0A · Paper #FAFAF7 · Citation Green #00FF88 / #00B86B
- Type: Inter Tight (display), Inter (body), JetBrains Mono (data)
Need a transparent SVG or different photo? Email and I'll send within the day.
Writing a roundup? Booking a guest?
Direct line to the founder. No PR firm, no scheduling layer.