// Pricing

Fixed price. Same scope every time. No hourly billing.

One audit, three retainer tiers. Productized so you know exactly what you're getting before you reach for the card. The 50% audit-to-retainer credit is the only structured discount.

// Anchor check

Standalone GEO audits typically run $5,000–$15,000. Boutique GEO retainers run $5–10k/mo. Profound + Peec + Athena platform spend ≈ $8,000/year before any work happens. Authority's audit is one-time $1,490; retainers start at $2,490/mo.

One-time

Audit

$1,490

delivered in 5 business days

Diagnostic + 90-day roadmap. Best place to start unless you already know you want the work shipped.

200+ buyer-intent prompts × 5 AI engines
Citation scorecard with raw responses
Top-20 prioritized fixes (impact × effort)
Schema + content audit on top 10 pages
Competitor analysis (top 5 cited above you)
90-day execution roadmap
Notion deliverable + 30-min Loom walkthrough
50% credits to retainer if signed within 14 days

Book the audit ($1,490) →

Monthly

Launch retainer

$2,490/mo

3-month minimum, then month-to-month

For $1–5M ARR founders running marketing themselves. We ship the work, you get back to product.

10 priority prompts tracked weekly
4 optimized content pages per month
Schema implementation on top 10 pages
2 earned mention placements per month
Monthly Loom report + live citation dashboard
Async Slack/email support, 24h response
~30 min/month of your time

Talk about Launch →

Default

Growth retainer

$3,990/mo

3-month minimum, then month-to-month

For $5–10M ARR teams with a head of marketing. Pipeline attribution + 25 priority prompts.

Everything in Launch, plus:
25 priority prompts tracked weekly
8 optimized content pages per month
Schema expanded to 30 pages
5 earned mention placements per month
Pipeline attribution in your CRM
Competitor citation tracking (top 5)
Quarterly strategy call

Talk about Growth →

Premium

Authority retainer

$6,490/mo

6-month minimum

For $10–25M ARR competing against a public company. Press, podcasts, original research.

Everything in Growth, plus:
50 priority prompts tracked weekly
16 optimized content pages per month
Quarterly original research / data study
3 trade-media placements per quarter
Podcast booking (1 confirmed per quarter)
Featured profile in The Shortlist Index
Weekly 30-min strategy call
Custom MSA, redlines accepted

Talk about Authority →

Not sure where you fit? Run the free Shortlist Score — it tells you whether the audit is the right next step before you spend.

// Pricing FAQ

Common pricing questions.

Should I start with the audit or the retainer?
About 70% of clients start with the audit. It's a one-time spend that gives you a 90-day roadmap you can run yourself or hand to your team. If you decide you want me to ship the roadmap, $745 (50%) credits to your first retainer month if you sign within 14 days. The retainer-direct path makes sense if you already know AI search is a priority and you don't have internal capacity — skip the audit, save the lead time.
Why no hourly billing?
Hourly billing aligns the agency to spending more hours, not getting better outcomes. Fixed price + fixed scope per tier means I'm aligned to citation rate movement. Either I deliver or you exit. No project creep, no surprise invoices.
What's the cheapest way to get started?
The free Shortlist Score: 90 seconds, no credit card, no commitment. Returns a 5-page PDF report with your AI citation rate across ChatGPT and Perplexity, your top cited competitors, and 5 specific things you can do this week. Most buyers run that first.
Do you negotiate on price?
No. Productized service means same scope, same price, every time. The only structured discount is the 50% audit-to-retainer credit. Negotiation creates 'who got the best deal' anxiety; flat pricing creates trust.
What about VAT / tax for EU customers?
EU B2B reverse-charges VAT — provide your VAT ID at Stripe checkout and there's no VAT on the invoice. Norwegian clients can request NOK invoicing.
What if it doesn't work?
Audit: refund within 14 days if fewer than 5 actionable issues. Retainer: month 4 free if citation rate hasn't moved by end of month 3. After 40 audits the clause has never triggered — but I'd rather refund than ship slop.

Start with data, not a sales call.

Run the free Shortlist Score →Or book the audit →

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Common pricing questions.

Should I start with the audit or the retainer?

About 70% of clients start with the audit. It's a one-time spend that gives you a 90-day roadmap you can run yourself or hand to your team. If you decide you want me to ship the roadmap, $745 (50%) credits to your first retainer month if you sign within 14 days. The retainer-direct path makes sense if you already know AI search is a priority and you don't have internal capacity — skip the audit, save the lead time.

Why no hourly billing?

Hourly billing aligns the agency to spending more hours, not getting better outcomes. Fixed price + fixed scope per tier means I'm aligned to citation rate movement. Either I deliver or you exit. No project creep, no surprise invoices.

What's the cheapest way to get started?

The free Shortlist Score: 90 seconds, no credit card, no commitment. Returns a 5-page PDF report with your AI citation rate across ChatGPT and Perplexity, your top cited competitors, and 5 specific things you can do this week. Most buyers run that first.

Do you negotiate on price?

No. Productized service means same scope, same price, every time. The only structured discount is the 50% audit-to-retainer credit. Negotiation creates 'who got the best deal' anxiety; flat pricing creates trust.

What about VAT / tax for EU customers?

EU B2B reverse-charges VAT — provide your VAT ID at Stripe checkout and there's no VAT on the invoice. Norwegian clients can request NOK invoicing.

What if it doesn't work?

Audit: refund within 14 days if fewer than 5 actionable issues. Retainer: month 4 free if citation rate hasn't moved by end of month 3. After 40 audits the clause has never triggered — but I'd rather refund than ship slop.